Bedsider Top Picks
Bedsider is a multi-touch point birth control support system with a carefully crafted sex-positive brand. It's the result of collaboration between the National Campaign to Prevent Teen and Unplanned Pregnancy and IDEO, to address our nations high rate of unplanned pregnancies, particularly in unmarried women age 18–29.
As part of Bedsider’s launch, writer and director, Jenn Maer, and I created a ‘leave behind’ for distribution in clinic waiting rooms. Its intent was to introduce women to Bedsider, as well as, give them an in the moment resources on their birth control options.
Borrowing from the language of fashion magazines and life-style catalogs, the Bedsider Top Picks features the seven most effective birth control methods, profiles of real women users and tips for talking to your doctor—all in approachable, relatable and sex-positive language.
Creative Director & Designer: Annessa Braymer
Creative Director & Writer: Jenn Maer
Illustrator: Kate Bingaman-Burt
Photographer: Nicolas Zurcher