Cover Design and Exploration
Designs_On is a semi-annual publication of innovative ideas, from within IDEO, on a specific challenge. I had the opportunity to concept the cover image for the issue on aging. I wanted to convey the idea of time passing but break from the stereotypical or insulting images we tend to see in the world. The final concept was inspired by the idea that the journey from youth to old age happens along a spectrum, and the transition can not be pinned to a particular moment.
I sketched these letterforms that can read old or new, depending on the direction you view them. I worked with the shop to 3D print the designs and then photographed the pieces.
The printed version is more beautiful than I can capture in pictures. The letterforms are embossed, and the spine is gold foil.
Art Direction: Annessa Braymer
Photography: Nicolas Zurcher
Design: Jillian Kasimow and Yoann Resmond
Technical Support: Nathan Whipple