BRKN RCRD is the first imprint under Velvet Ears—a music library created for the curious and the courageous. Rooted in experimentation and emotional depth, it champions music that feels raw, unexpected, and intentionally imperfect.

The brand identity reflects that spirit. Bold and slightly fractured, the logo system is designed to feel alive at the edges—never overly polished, never passive. It nods to the shared foundation of Velvet Ears while carving out its own, more disruptive lane.

Built as a flexible system, the identity includes a wordmark, signature line, and monogram that adapt across applications—from digital to merchandise—allowing the brand to stay cohesive while leaving room for variation, texture, and risk.

Services
Logo Design
Color Palette
Brand System